The Idaho Potato Commission, a state taxpayer funded agency, has signed a $2.4 million deal, to rename the college football Humanitarian Bowl game.  It will now be known as the “Famous Idaho Potato” Bowl.

Commission officials say they need to spend that kind of money to promote Idaho grown potatoes: “The bottom line, is that we believe we have negotiated a very favorable contract when compared to other similar bowls with similar national media coverage.”-Frank Muir, IPC President