Economic Recovery? Idaho’s Micron Technology invades Japan! Micron on the offensive!

May 4, 2012, Japanese media reporting that failed Elpida Memory has chosen Idaho’s Micron Technology as its corporate savior.

According to NHK: “Elpida is Japan’s sole DRAM memory chip maker. It filed for bankruptcy protection in February after suffering losses stemming from the strong yen and intense foreign competition.”

But here’s the irony; Idaho’s Micron is also having revenue trouble.  Idaho media, real estate web sites, etc, have been reporting Micron as the Boise area’s largest employers.  But Micron’s employment in Boise dropped to 5,000 in 2009, and has been trickling down ever since.

Micron has had a lot of investors, yet their quarterly reports for 2011 were loss after loss (in the hundreds of millions each quarter).  This is because the memory chip market basically crashed.

However, since the beginning of 2012 Micron officials have been busy buying up other factories, and now companies.  Micron recently took over a Toshiba owned factory in Virginia, called Dominion Semiconductor.

Here’s what the Wall Street Journal’s Market Watch said: “The current state of the memory-production business is looking like the hotel business, where various facilities are bought and sold like trading cards from company to company.”

One reason for that is that memory chips have become a dime a dozen (actually less) and there’s no brand loyalty among chip users.

Micron officials seem to have scouted the next wave of memory innovation correctly, they are now pushing their RealSSD (Solid State Drive) and computer companies are buying it up.

On May 4, 2012, Elpida officials chose Micron, out of three bidders, to take over their company.  It’s reported that it will cost Micron $2.5 billion USD.  The take over will be finalized at the end of May, and new company plan submitted to Tokyo District Court by August.

Originally Micron offered $1.9 billion for Elpida, but Elpida shareholders threatened legal action.