06 April 2017 / 20:07 UTC-07 Tango 06 (18 Farvardin 1396/10 Rajab 1438/11 Jia Chen 4715)
Rue21 issued a massive 4-hundred store shutdown list, Idaho will lose two stores, click here for the list. To find out which store is closing click on your state, then click each city listed, the stores that are closing will have “Closing Store” posted above the location name.
Will the relatively new rue21 store in the Pine Ridge Mall be forced to shutdown?
Unnamed sources inside rue21 told main stream news media that the ‘teen’ clothing retailer is about to go bankrupt, and has hired counselors who specialize in shutting down and/or selling off brick-n-mortar stores.
In Chubbuck, Idaho, the Pine Ridge Mall has a large rue21 store. The store opened only four years ago. It never seems to have a lot of customers.
Other main stream news media reports say rue21 has massive debts and failed to make loan payments. Suppliers have even stopped shipments of new clothes for fear of not being paid.
At the beginning of this year rue21 created new executive positions, claiming they would “propel the company forward”. Last year rue21 was described as being the largest fast growing fashion retailer in the United States, apparently that was a lie.
Don’t blame the internet, or hi-tech, rue21 has a website and uses the latest retail tech platform called Aptos. The use of hi-tech resulted in rue21 winning the Gold Award for Customer Engagement, just last year!
Last year’s technology upgrades were an attempt to revive the clothing seller, obviously technology failed.
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